Newton

Blog

Client Overview

Newton is a human resources technology company offering software that helps recruiters fast-track their efforts. The company wanted fresh and approachable content to optimize their lead generation efforts. 

The Challenge

The HR industry has been completely transformed by the digital revolution, and talent professionals care about software that helps them keep pace with the hottest job market in decades. Newton needed high quality content that engaged their tech-savvy recruiting audience. 

Our Approach

Through persona and customer research, we put together a content strategy to cut through the noise of HR content online. With a focus on generational differences in the workplace, we created several ebooks and blog posts that thoughtfully examined the nuances of Millennials, Boomers, and even Gen Z. The results were exciting as Newton’s audience responded immediately to the relevant and timely content. 

Copy Snippets

Other Work

Blogs

Sales Page, Launch Email

Kate Lin

[She] has the mindset to always ask how her writing helps to drive leads/conversions.

“In my role at a SaaS company with Brynn as a consultant, we nerded out about content and analytics from our very first call. I had just joined the team to drive demand generation and immediately knew that we had a great resource for content strategy and production. Having someone who is comfortable writing copy of all lengths (blogs, ebooks, and whitepapers), has the mindset to always ask how her writing helps to drive leads/conversions, and craves analytics to inform her future strategy is not a common find – this is a killer combo in a copywriter. Not only this, but she’s great to communicate and work with.”

Kate Lin
SaaS Growth Hacker

Amy Crane

Working with Brynn was hands-down one of the best investments I’ve made in my business.

“Working with Brynn was hands-down one of the best investments I’ve made in my business. I needed help with a sales page and the thought of writing the copy myself was too overwhelming. I know writing great copy is an art and Brynn has definitely mastered it. Brynn helped pull all of my ideas into a sales page that spoke directly to my ideal clients without being pushy or over the top. I would highly recommend working with Brynn for any of your copywriting needs.”

Amy Crane
Social Lab Marketing

Kate Lin

I would 100% recommend Brynn to others and I already have!

Before working with Brynn, my copy was very basic and wasn't talking directly to my target market, although I thought it was.  From the beginning, Brynn seemed genuinely interested in working with me and learning about my target market. I use her copy to create my recruiting sales page and it's helping me bring more of my true target market into my funnel. I love it! I would 100% recommend Brynn to others and I already have! Her ideas are fresh and innovative. The copy she wrote sounded like they came right out of my mouth.”

Jen Lemke
Health Coach

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